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Smile Cookies Are Coming April 29 - May 5!


We know you missed those delicious chocolate chip cookies with the big blue eyes and bright pink smiles! And we are so thankful Tim Hortons is bringing its Smile Cookie campaign back next week!

Helping struggling students become readers of potential is exactly what local Tim Hortons stores want as proceeds for its Smile Cookie campaign, which runs April 29 - May 5, will be directed to Reading College, a project of the Foundation for Red Deer Public Schools.

“We set up this amazing and fun summer program for kids in Grade 2 where they learn to love reading, and gain the skills to continue their growth as learners. Reading is the foundation for success in school and life. If we can help further develop their skills and instill a love for reading, it creates a lifetime of difference for that child. It will make a difference for them, make a difference for their families and make a difference in their life experiences. That’s the beauty of Reading College,” said Superintendent of Schools, Chad Erickson. “Last year, we had 67 graduates of the Reading College program who were incredibly engaged and able to excel and improve their reading abilities over the month of July, setting them up for further success.”

“The Smile Cookie Campaign is a great opportunity to raise awareness on the importance of literacy. It really does create life chances for students. Reading College is made possible through great support from our community and Tim Hortons - we could not operate it without this support,” said Kristine Plastow, Foundation Board Chair. “I encourage the community to get out there and buy their cookies!”

From April 29 - May 5, Tim Hortons restaurant owners in Red Deer will generously donate proceeds from sales of a special smiling chocolate chunk cookie to support the Reading College program through The Foundation for Red Deer Public Schools. The $1.50 treat helps community programs across Canada in the cities where they are sold. This year, 10% of funds raised from Smile Cookies will support the Tim Hortons Foundation Camps, of which more than 100 students from Red Deer Public Schools will attend.

Join us for Smile Cookie Day May 4

“We invite the community to join us for our Smile Cookie Day on May 4 at the Tim Hortons on Thomlison Avenue in Red Deer,” said Plastow. “We have partnered with the Red Deer RCMP, Emergency Services and the Alberta Sheriffs. Come and sit in a firetruck or police car, meet local emergency responders and buy a delicious Smile Cookie, while supporting a great cause!”

“We are excited to bring back the Smile Cookie campaign this spring. On behalf of all Tim Hortons' restaurant owners and team members in Red Deer, I would like to thank our fantastic guests for their loyalty, generosity and support of the campaign,” said Tanya Doucette, Tim Hortons Restaurant Owner in Red Deer. "We are thrilled to support The Foundation for Red Deer Public Schools and their Reading College program. With funds raised we are helping students learn to read, which will ultimately help set them up for a lifetime of success. During Smile Cookie Week, we welcome all Red Deerians to buy a delicious freshly-baked Smile Cookie in support of a great cause, which helps benefit children in our community."

Help us promote the campaign by ‘liking’ Red Deer Public Schools on Facebook and ‘following’ us on Twitter, both under @rdpschools. You can also find us on Instagram @reddeerpublicschools.

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